What action should be taken if a customer is unhappy with their purchase?

When a customer expresses dissatisfaction with their purchase, offering an exchange or store credit in accordance with company policy is the most appropriate action. This response demonstrates empathy and a commitment to customer satisfaction, which can help to rebuild trust and encourage future business.

By adhering to your store's return or exchange policy, you not only validate the customer's feelings but also provide them with tangible options to resolve their issue. This approach reflects a customer-centric philosophy and can turn a negative experience into a positive one, enhancing customer loyalty.

Customers value businesses that are willing to address their concerns directly and effectively. Acknowledging their feelings and providing reasonable solutions can significantly improve their overall experience, even when initial expectations were not met.