What does "up-selling" mean at the cashier station?

Up-selling at the cashier station refers to suggesting additional items that complement or enhance the customer's initial purchase. This practice aims not only to increase the overall sale for the store but also to enrich the customer's shopping experience by offering products that they may not have initially considered but could benefit from. For instance, if a customer is buying a camera, a cashier might suggest a protective case or extra memory cards. This strategy can lead to higher customer satisfaction and increased sales.

Encouraging customers to buy items on sale relates more to promotions rather than the concept of up-selling, which focuses on additional enhancements rather than discounted items. Offering discounts on bulk purchases is a different approach aimed at incentivizing larger purchases but does not align with the principle of up-selling. Providing customers with loyalty points is a rewards-based approach that encourages future purchases but is not directly related to enhancing the current transaction with additional product suggestions.